Website Design: What Makes A Good-Looking Website Look Good?
Your website is your digital storefront. The better it looks, the more attractive it is, and the more attractive it is, the more people it will attract.
It’s really that simple.
But what makes a good-looking website look good? And why is it so important that your website looks great?
While a lot of it comes down to your business branding style, there are some basic things that all successful websites use to ensure that they are attractive.
What You Should Know About Websites
Most successful websites follow the same basic layout.
Most often, when you load into a well-designed website you’ll notice a couple of things. First of which will be the purpose of the site in big bold letters.
This immediately lets visitors to the site know exactly what it’s there for, and what they can expect to find as they navigate through it.
Generally, beneath the heading is a brief description of what the business does, and what sets it apart from its competitors.
Usually, In the top left corner of the screen, you’ll see the logo, in contrasted, easy-to-read colors. These colors are selected carefully to represent the brand’s identity, we’ll get to color psychology a little later on.
To the direct right of the logo are the words: Home, About, Services, and Contact Us or some variation of them.
Most well-designed websites have this format because people tend to read from left to right and top to bottom in many countries around the world.
Website Navigation
Each of these tabs allows the user of the site to easily navigate it, and quickly find what they need. If they want to know the business’ history and what they stand for in-depth, they can hit the “about” button.
If they’d like to get a comprehensive rundown of the services on offer and what they will do for them, they can click on the “services” button, and if they want to get in touch they can click the “contact us” button.
The home button will return them to the first page whenever they want, preventing them from feeling trapped or frustrated as they navigate the website.
As they scroll down the home page, they will often see any free offers available at the moment, another slightly deeper explanation of why they should choose to hire the business and the benefits they can expect to receive if they do so.
Below that, is usually a brief explanation of the business services, and what they will do for you, followed by an introduction to the team, the latest awards that have been received, and a big Call To Action.
Followed by a footer with another brief summary of the business, what the services are, and where they can find it. (address, contact information etc.)
Every good website follows this same basic format. Sure there might be some slight variations, but the fundamentals remain the same.
The reason for this is to always keep the purpose of the site at the forefront of any visitor’s mind. From the moment you land on a site you need to know what the business does, and what the site owner wants you to do with that information.
There is no room for confusion, and potential clients have no trouble navigating the site to find the information they need.
Everything on the website needs to be geared towards its purpose, from the font to the layout to the CTAs to the color of the text (white text on a dark background is easiest to read).
And the whole site needs to be designed in the brand’s colors.
Each color helps clients understand (subconsciously) the brand messaging, and encourages them to act.
What You Need To Do Now
Just like a physical storefront, your digital storefront will often be the first thing that people notice about your business, and first impressions count for a lot.
If your website is poorly designed, cluttered, and difficult to use, then potential clients will begin to think that your services will be poorly designed, cluttered, and difficult to use.
The opposite is true as well. A beautiful, brilliantly designed website will build confidence in your brand, and increase the likelihood that you will make a sale.
Hiring us to design your website for you will ensure that your website continues to work for you in the long run. We use the latest techniques and industry best practices to give your website (and your brand) the best chances for lasting success.
At CKJ Media, we help you develop and define your brand with our professional web design service.
We pride ourselves on stellar and user-friendly designs. And we make sure your website is built to be compatible with smartphones and tablets. Mobile search traffic is growing exponentially, and if your site is not mobile-friendly, visitors are likely to leave.
We’ve been in the business for years now, and have built up a solid reputation for quality work.
Visit our website to learn more: https://main.ckjmedia.com/
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